QuitNow Strengthens Global Health Commitment: New Invitation to WHO and Expansion into the B2B Sector
[Barcelona, Spain | December 23, 2024] – QuitNow, the renowned digital platform for smoking cessation, proudly announces its participation in the Second Technical Working Group Meeting of the WHO Tobacco Cessation Consortium, held last week at the World Health Organization (WHO) headquarters in Geneva, Switzerland. This milestone underscores QuitNow’s enduring commitment to offering innovative solutions in the global fight against smoking.
Geneva Participation: A Boost for Hope
In this second meeting, QuitNow worked alongside leading organizations such as the Union for International Cancer Control (UICC), the ENSP – European Network for Smoking and Tobacco Prevention, the World Heart Federation, the International Pharmaceutical Federation (FIP), the International Dental Federation, Cancer Patients Europe – CPE, and private companies like Kenvue, Cipla, Aflofarm Farmacja Polska Sp. z o.o, and Kwit. This collaboration exemplifies the growing synergy among public, private, and nonprofit entities determined to enhance tobacco cessation worldwide.
“Being in the same room and collaborating with such esteemed organizations is truly inspiring,” said Esteve Aguilera, the Founder of QuitNow. “Seeing us all working together to help the world quit smoking and ensure healthier generations to come fills us with optimism.”
New B2B Strategy: Partnerships with Insurers and Employers
In 2024, QuitNow has taken a significant leap forward by expanding its impact in the B2B sector. Through partnerships with health insurance providers and employers, the platform aims to improve user health outcomes while reducing medical costs related to smoking-related illnesses.
For insurers: QuitNow helps lower health claims stemming from tobacco-related conditions, reducing insurer expenditures and bolstering their reputation as a preventive healthcare ally.
For employers: Helping employees quit smoking leads to reduced absenteeism, improved productivity, and a healthier work environment. By partnering with QuitNow, companies demonstrate their commitment to employee wellbeing and to lowering healthcare expenses.
A Multi-Platform Solution: Accessible to Everyone
In addition to its Android and iOS apps, QuitNow is now available as a web-based platform, ensuring that anyone with an internet connection can access its resources—regardless of operating system or device. This enhancement underscores QuitNow’s mission to eliminate technological barriers and offer comprehensive support to all individuals, regardless of context.
Looking Ahead
QuitNow remains dedicated to collaborating with international institutions and expanding partnerships to eradicate smoking through cutting-edge, high-impact solutions. Its repeated invitation to WHO headquarters testifies to the platform’s leadership in tobacco cessation and highlights the vital importance of public, private, and nonprofit collaboration in achieving a shared goal: a smoke-free world.
For more information on these latest updates, the new web platform, or B2B opportunities, visit www.quitnow.app.